The Colombo Collection by Careem Jewellers was launched on the 7th of September and here’s how it went

We were delighted to receive two awards including the Best Jewellery Craftsman’s award at the National Gem & Jewellery Authority’s 25th Anniversary Celebration last evening.
#careems #craftsmanship #finejewellery @ Shangri-La Hotel, Colombo

Careem jewellers recently unveiled their spacious distinctively designed flagship store which is prestigiously located at Cambridge place Colombo 7. Careems is one of Sri Lanka’s oldest luxury jewellers. Established in 1890, Careems is renowned for creating exceptional artisanal jewellery and for providing a connoisseur’s selection of fine gemstones. The new showroom spanning an area of around 2000 square feet is a reflection of Careems ethos in design creativity, virtuous craftsmanship and uncompromising quality. Unique in its layout is that the store features three different areas to cater to the varying needs of Careems diverse patrons.

The exterior of the store has a clean form and beautiful shimmering copper-brown appearance. The glass façade entrance leads to the main hall of the store where the interior reflects tones of gold, brown and Champaign. A nostalgic photo wall illustrates the 128-year heritage of Careems. A one of a kind sculpture made from tools used to manufacture jewellery is a novel addition to the store. Most importantly an impressive collection of classical and contemporary jewellery and gemstones adorn numerous wall and table showcases positioned around the showroom.

As one walks further into the store a completely different enclosure “The Diamond Room” emerges. This special room boasts a delightful blooming chandelier, white carpet and silky white walls. This room houses an array of diamond, bridal and fashion forward jewellery specially curated to suite the younger generation. There is also a pretty dresser where one can
sit and try out numerous styles of jewellery.

A third room “The Designers Lounge” caters to Careems specialty for bespoke design and craftsmanship. A comfortable sofa in Careems branded blue colour dominates the lounge which overlooks a tranquil Japanese garden. This is an area where one can enjoy perusing numerous jewellery design books while composing their personalized jewellery designs with
one of Careems award winning designers.

Commenting on the new flagship store, Careems Managing Director Shezard Careem said
“Careems at Cambridge place will provide the ultimate luxury pinnacle for jewellery and gemstone enthusiasts. Having conceptualized this store over many years and seeing it brought to life had been an amazing experience. We hope that it will bring unrivalled enjoyment and fulfillment to our wonderful customers in Sri Lanka and around the world”.

At Careems, Our Associates Matter. Highlights from our Associate Appreciation event on Saturday 12th January 2019 at Ramada Colombo

Speaking of the new campaign, theManaging Director of CareemsJewellers, ShezardCareem stated, “We’ve experienced a lot of exciting growth over the last 125 plus years, mainly because we have been able to adapt to changing trends and tastes, while maintaining our integrity and unwavering commitment to quality which is reflected in every Careems gemstone and jewellery creation. Most of our customers have been with us for generations and we are confident that our new ‘Crafting Eternity’ campaign will appeal to multiple generations, ensuring that we continue the strong sense of trust and tradition embodied by the Careems brand.Our long term strategy will also see us continue to evolve from a jewellery brand into a complete luxury lifestyle brand.”